Checking In: June 8, 2020
Dear friends,
In case you missed it, I spent the past week in my Instagram Stories highlighting nonprofits and social justice organizations committed to fighting racial and systemic inequality to uplift the Black Lives Matter movement. I featured four nonprofits, each committed to a different cause, and matched your donations for 24 hours for up to $100. I want to thank the folks who financially supported the different organizations, as well as all the folks who watched all the stories and learned something new. You guys are amazing, really and truly!
Here’s a quick summary of each organization, as well as how much we raised for each:
Campaign Zero – $3,094.00
What They Do
Campaign Zero is nonprofit organization dedicated to reforming police with data-driven campaigns and policies aimed at reducing police violence. Since its launch in 2015, Campaign Zero has proposed 10 major policy solutions for police reform focusing on community oversight and representation, limiting the use of police force, investing in police bias testing, demilitarizing police, and more. You can learn more on the solutions page of their website. Most recently, Campaign Zero launched #8Can’tWait. This agenda highlights eight specific policies to curtail police violence, and tracks how they are implemented in major cities. Learn more in this Vox article.
“By implementing the right policy changes, we can end police killings and other forms of violence in the United States.”
– Campaign Zero
Why You Should Support Them
In their words:
- “More than one thousand people are killed by police every year in America.”
- “Nearly 60% of the victims did not have a gun or were involved in activities that should not require police intervention.”
- “We must end police killings so we can live and feel safe in this country.”
Not Convinced? Read These Articles.
- “Facing Protests Over Use of Force, Police Respond With More Force” by The New York Times
- “How to Reform American Police, According to Experts” by Vox
- “It Took Four Days To Arrest The Officer Who Used A Knee Chokehold On George Floyd. Delays Are Built Into Investigations Against Cops.” by Buzzfeed News
- “Journalists Around The Country Have Been Injured And Arrested By Police While Covering Protests” by Buzzfeed News
- “The Nation’s Largest Police Force is Treating Us as an Enemy” by The New York Times
- “What It Feels Like To Be Shot By A Rubber Bullet” by The Cut
The Loveland Foundation – $1,361.58
What They Do
The Loveland Foundation was started by influencer Rachel Cargle to create a fund to provide free therapy sessions to black women and girls. In 2020, the foundation aimed to provide 1000 women with at least 4 to 8 therapy sessions—or, over 5000 hours of mental health care.
“Black women and girls deserve access to healing, and that healing will impact generations.”
– The Loveland Foundation
Why You Should Support Them
In their words:
- “With therapy sessions in the United States costing anywhere from $60 to $250 (even with insurance), it is often difficult for black women and girls to access therapy when they need it.”
- There are also other barriers of entry for black women seeking mental healthcare. There is a “prevalent and ingrained stigma surrounding mental health in many communities” and the stark reality that “the vast majority of therapists in this country are white.”
Not Convinced? Read These Articles.
- “Black People Like Me Are Being Failed by the Mental Health System. Here’s How.” by Healthline
- “Why Finding a Black Therapist Made All the Difference” by Healthline
- “Fear, Medication and Black Mental Health: A Physician’s View From the Front Lines” by The Root
- “Why Middle-Class Black Women Dread The Doctor’s Office” by Berkeley News
- “How Hospitals Are Failing Black Mothers” by ProPublica
- “New Research Says That Identifying as a ‘Strong Black Woman’ Can Lead to Depression” by The Root
- “To Improve Mental Health in Black America, We Must Empower Communities” by The Root
Southeastern African American Farmers Organic Network (SAAFON) – $780.00
What They Do
SAAFON provides resources for black farmers and black family-owned farms to develop organic and ecologically sustainable farming practices. By providing educational resources, SAAFON ensures the economic viability and prosperity of black farmers by helping acquire, preserve, and manage black-owned agricultural land.
“[Our mission] is to create an alternative food system that places the well-being of black farmers and black communities at its center.”
– SAAFON
Why You Should Support Them
In their words:
- “We are a network of black farmers in the Southeastern United States who are committed to culturally relevant, ancestrally guided, and ecologically sustainable agricultural-based living.”
- “Many of our farms have been in the same black family for over 100 years.”
- “(SAAFON farms) are committed to using ecologically sustainable practices to manage land and (its natural systems) in order to grow food and raise livestock that is healthy for the people and planet.”
Not Convinced? Read These Articles.
- “SAAFON Works to Restore Land Justice for Black Farmers in the South” by Civil Eats
- “There Were Nearly A Million Black Farmers in 1920. Why Have They Disappeared?” by The Guardian
- “Has The Organic Movement Left Black Farmers Behind?” by Civil Eats
- “How Black Farmers Are Trying To End Centuries Of Racism In America’s Food System” by The Huffington Post
- “What Happened to America’s Black Farmers?” by Grist
- “Progressive Governance Can Turn the Tide for Black Farmers” by Center for American Progress
Woke Vote – $670.00
What They Do
Woke Vote mobilizes historically disengaged voters of color through social media outreach, impactful campus and faith-based outreach, social impact demonstrations, and more. You can read more about how Woke Vote successfully mobilized large African American voters to vote in Alabama’s 2017 special election, resulting in Democratic senator Doug Jones’ successful election.
Why You Should Support Them
In their words:
- “Less than 2% of campaign revenues raised are investments in communities of color. This underinvestment has led to perpetually depressed turnout amongst voters of color.”
- “(Low voter turnout leaves) vulnerable communities weaker and powerless on political decision making issues that shape living conditions.”
- “Since our inception we have drastically increased the percentage rate of turnout (in some of our targets by more than 45% and in all of our targeted communities by at least 5%).”
Not Convinced? Read These Articles.
Additionally, voters of color typically face higher barriers of entry to vote, thanks to voter suppression tactics like gerrymandering, restrictive ID requirements, providing limited access to polls in impoverish areas, and more:
- “Voter Suppression Is Warping Democracy” by The Atlantic
“Voter-Suppression Tactics in the Age of Trump” by The New Yorker - “Republican Voter Suppression Efforts Are Targeting Minorities” by NPR
- “What is Gerrymandering?” by The New York Times
- “The Democratic Party Owes Black Female Voters A Big ‘Thank You’” by The Washington Post
- “American Women Voted Overwhelmingly for Clinton, Except The White Ones” by Quartz
And now, some reflections from the past week:
Speaking honestly, it was hard to navigate the last few days as a content creator (and also a general human, too, but today I’m speaking specifically about things from my point of view as a content creator because I feel like it’s what’s relevant to y’all).
As I silently tried to process the horror of what happened in Minneapolis, many immediately sprang into action and began posting images to honor George Floyd. The next few days, I saw my feed become flooded with the same two @ohhappydani and @stuffgracemade illustrations.
Then, many announced they were muting their accounts to cede their space to black activists, content creators, and influencers as part of #amplifymelanatedvoices. However, less than 24 hours later, those very same folks posted black squares for #TheShowMustBePaused movements. Late Monday night, after reading my talent agency’s announcement to participate in the blackout, I rushed to post my donor matching campaign for Campaign Zero before Tuesday midnight.
I woke up to a fury of messages asking why I had posted my fundraising stories, demanding to know why I wasn’t supporting the #BlackOutTuesday movement with a black square on my feed. In a panic, I foolishly caved to the pressure and posted without a second thought. Doing so, I was greeted by another wave of fury, with many lecturing me about their problematic and performative nature. Ultimately, I agreed (but not until after I had stepped back and done my own research on what Black Lives Matter leaders were saying and advising), and archived the post from my feed.
Along the way, I noticed many other content creators experiencing the same fury and outrage on their various posts. The Instagram cycle was fierce and furious for all of us. A friend of mine likened everything to the school riot in Mean Girls, where everybody was just yelling at each other. Like so many others, I learned a LOT this week:
It is important for people to see their favorite creators, brands, and companies take a stance and use their platforms to promote good.
I figured that, hey—if you needed a recommendation for a good cake recipe or a trustworthy brand of all-purpose flour, I was your gal. But for social justice issues like systemic racism, police reform, and more? I had my own personal feelings and thoughts about the issue, absolutely. But I was 100% sure that none of you wanted to hear them. This baking blog and Instagram account wasn’t the place, right?
How wrong I was.
Speaking plainly, I was genuinely surprised by how many people reached out to content creators like myself to post a stance on the events of the past week. Furthermore, this call to action wasn’t limited to content creators and influencers. Many people were demanding that their favorite brands and beauty, clothing, and lifestyle companies take a stance, especially those that had profited immensely from black culture and trends.
Ultimately, I think this call to action for anybody with a platform to show their support is pretty amazing. What happened to George Floyd was wrong, plain and simple. How black men and women have been treated in this country needs to change RIGHT NOW, plain and simple. And the more people publicly and loudly say these things over and over, the more likely change will happen. Already, Derek Chauvin’s murder charge was upgraded. This is a BIG victory, given how rare it is for cops in the United States to be prosecuted of anything in the first place. In fact, all four officers involved are now facing charges. Minneapolis agreed to ban the use of chokeholds and neck restraints by the police, along with many other cities. The commissioner of my hometown is currently talking about defunding our local police.
Because like it or not, Instagram (and other social media networks) is one of the main ways we talk to each other now.
You may have read everything above and thought that it wasn’t relevant to you. “But I’m not a content creator, influencer, brand, or company.” Honestly, it doesn’t matter. I think about this interview between Cory Booker and Alyssa Milano a lot. In the interview, Alyssa states that “Everybody has a platform… It doesn’t matter if it’s the dinner table, or if you’re a senator, or an actress. We all have platforms and we have to use them to create positive change.”
“Everybody has a platform.
— Cory Booker (@CoryBooker) September 10, 2018
Everyone has to use your platform.
It doesn’t matter if it’s the dinner table, or if you’re a senator, or an actress. We all have platforms & we have to use them to create positive change.”
–@Alyssa_Milano on #LiftEveryVoicehttps://t.co/NwJvZNgXy4 pic.twitter.com/Gf0H7qmhBq
This post by @ghostdumps also resonated with me. I especially like her point about how, even if you’re struggling to put your feelings into words, the absolute least you can do is repost the messages to help, donate, protest, and converse:
Personally, in the last few years, I vacillated between using Instagram as fun app to pass the time with, as well as a business tool to increase awareness about my work and earn income. Although both are still appropriate use cases, they are also positions of extreme privilege. It was only in the last few days that I really, truly understood Instagram’s power as an information sharing, educational, and activism tool. The best part? It’s available for literally all of us to use for free and for those purposes.
That being said, at the end of the day, actions are even MORE important. We need to hold ourselves—and each other!—accountable.
Although it was encouraging to see so many people, brands, creators, and companies show their support, we also ended up with a lot of hollow statements. It seemed as if many companies—some of whom had actively handicapped the Black Lives Matter movement in the past, like the NFL—were just going through the motions of support. So much so that their statements actually became a meme!
A statement from [Brand]® pic.twitter.com/XT9tXF9hvz
— Chris Franklin (@Campster) May 31, 2020
I myself was disappointed to see a kitchen tool company I’d worked with in the past year to announce that they were “founded on the principle of inclusivity.” I’m sorry, but what does that actually mean? You guys make kitchen spatulas! Don’t kid yourselves.
But according to this Atlantic article (which is the best article I’ve found on this subject and you should absolutely read), it is financially beneficial for brands to “be responsible to their customers and sensitive to the conditions of life in America.” However—and this next part is important—“What that means in practice, though, is less clear. Instead of taking concrete actions, many companies interpret consumers’ push for social responsibility as a strong desire for them to make vague statements about even vaguer values, such as “equality” and “community,” when something racist dominates the news.”
There are several phrases that describe this kind of “activism”: “Ally Theater” (as popularized by Black Girl Dangerous), “Optical Allyship” (credit to @mireillecharper), and more formally, “performative activism” and “virtue signaling.”
Luckily, there were many folks actively calling out the most egregious of brands. People used social media to demand that brands “open your purse”, and provide receipts for their donations to social justice organizations. In the beauty industry, @heysharonc of @uomabeauty demanded that any beauty brand who had participated in #BlackOutTuesday “pull up or shut up”. Specifically, she challenged them to publicly release the number of black leaders in their executive and management roles:
Personally, I thought that it was inspiring to see a lot of people hold brands accountable. I found it really encouraging that many were thinking critically about these brand statements, and refusing to just accept them at face value. Because right now is definitely NOT the time for hollow words—especially from brands and companies with the resources to financially support causes, increase inclusivity and representation amongst their ranks, incite and inspire change, and so on.
However, it is really, really easy to judge and make quick assumptions on Instagram and other social media networks.
A big part of why I hesitated to post something about George Floyd’s murder when it first happened was because I worried my post wasn’t enough. I was outraged, of course. But what was another cutesy illustration of an inspirational quote going to really do? Who were they actually for? I mentioned that right now was NOT the time for hollow words; I genuinely wanted to do something more than share the same illustrations I’d seen over and over. And frankly, I was scared of being a performative ally. I had watched, in horror, as other influencers used a looted store as a backdrop, while another borrowed a drill to pose for a shot showing her “helping” board up a storefront, only to jump into her luxury SUV only moments later:
Smfh pic.twitter.com/c0Y3R7E2J1
— ᴇᴍᴀɴɴʏ aka E. Mᴀᴊᴏʀ (@theonlyemajor) June 2, 2020
So I spent the next few days offline brainstorming ideas, researching social justice organizations, and organizing the online donor matching campaigns I mentioned above for Campaign Zero, Loveland, SAAFON, and Woke Vote. But it was crazy to see how many people immediately assumed that my silence on Instagram meant indifference. Later, that same criticism was lobbed at me during #BlackOutTuesday—first for NOT posting a black square, and then later, for posting one.
And speaking of those black squares, I had many productive 1-1 conversations with you all about them. I ultimately ended up taking down my square because it was what several Black Lives Matter leaders recommended. It also contributed to drowning out the #blacklivesmatter hashtag (which many protestors and on-the-ground activists were using to get real-time information about the protests). I also learned that the black squares had morphed into something completely different than what its original creators had intended.
As a result, the squares caused a lot of outrage. I saw a lot of people describing them as the ultimate act of performative activism and empty virtue signaling. Many worried that they were dampening the momentum of the moment. What we needed now was noise to propel change forward, NOT silence.
While I agreed with a lot of the criticisms (it was ultimately why I took my square down, after all), I thought that—and this is likely going to be an unpopular opinion, but bear with me—the black squares weren’t completely valueless. One of the reasons why the protests have been so successful is because of the large numbers of people showing up. The numbers are signaling to politicians and law makers that a LOT of people are outraged and support change. The black squares on social media had the same power. Because what about the “all lives matter” people for whom the statement “Black Lives Matter” is “controversial” and “problematic”? I think it must have been truly eye-opening for these folks to see so many friends, acquaintances, as well as their favorite celebrities, musicians, influencers, and more show their solidarity for the movement with a black square.
I’d like to think that all those black squares led to some good conversations and inward thinking. I mean, even on my silly baking account, the black square inspired many productive dialogues about allyship and racism that wouldn’t have happened had I not posted a square at all. I also saw a lot of influential and thoughtful allies (like Cardi B!) keep the black squares in their feed. And what does it mean if a person who is already doing the work—by protesting, sharing important resources, fundraising, and whatever else—posts one, too? I still don’t know, but I definitely had a lot of thoughtful exchanges with many of you about it.
In the end, I agreed most with this Vulture roundtable, in which one of their writers explained that the black squares “were effective as a collective public display of pointing the finger at a problem.” I also saw another comment that stuck with me: “Maybe it didn’t live up to the hyper-purist ideological standards of some. What I saw was an acknowledgment from people, most of whom had nothing to gain by posting, that they have been affected by George Floyd and thousands of other incidents and that they feel solidarity with the cause. That is a victory.” A good friend of mine told me that she thought the black squares were “messy and imperfect”, but “a sign that more people were finding ways to say and understand that black lives matter.”
All of which led me to realize that social media, despite its power, is still a really, really one-dimensional lens into the world. At the end of the day, social media strips most its content of its context. You rarely see the thought, work, motivations, or actions that went into the post. It is far too easy to judge and make quick assumptions about what you see AND what you don’t see. This post by @steven was a great reminder and summary of that:
So please—be kind! True allyship is an ongoing process that requires a lot of calibrating and course-correcting as you learn and process new information. We are all trying our best, and we are all working towards the same goal. But yes, there’s still a lot of hard work left to do. Thank you for being here to learn and grow alongside of me.
More Resources
Finally, here’s a round-up all the articles I learned from this week. Many are already linked throughout the blog post, but there are a few articles (marked with an *) that I wasn’t able to incorporate in a natural way. While I recommend reading all of them, there’s a lot! I recommend prioritizing the ones in bold font.
General Resources
- Black Lives Matter
- “8 Self-Care Tips for Activists” by Bitch Magazine*
- “What It Means To Be Anti-Racist” by Vox*
- “Where to Donate for Black Lives Matter” by The Strategist*
- “Why Saying All Lives Matter is a Problem” by Life Hacker*
On #BlackOutTuesday
- “Blackout Tuesday Was a Teachable Moment for Allies Like Me” by NBC News
- “How Did #BlackOutTuesday Go So Wrong So Fast?” by Vulture
- “Now Isn’t the Time for More Music-Industry Silence” by Vulture
- “Videos, Blackouts, and the Times: A Roundtable Discussion on a Chaotic Week in Social Media” by Vulture
- “When Did Instagram Go Dark?” by The New York Times
- “Who Are The Black Squares And Cutesy Illustrations Really For?” by Vox
On Brands and Social Justice
- “Brands Have Been Speaking Out About Racism And This One Meme Captures Just How Hollow Some Of Them Are” by Buzzfeed
- “Brands Have Nothing Real to Say About Racism” by The Atlantic
- “Consumers Don’t Care About Corporate Solidarity. They Want Donations.” by Vox
- “The NFL Is Suddenly Worried About Black Lives” by The Atlantic
- “The Revolution Will Not Be Branded” by Vulture*
On Performative Activism, Virtue Signaling, and More
- “7 Ways to Be An Effective Ally For the Black Community, Because Empty Virtue Signaling is Not It” by Well and Good*
- “A Lot of Celebrities Are Being Useless Right Now” by Buzzfeed News*
- “Are You Virtue Signalling?” by The New York Times*
- “I Don’t Need “Love” Texts From My White Friends” by The New York Times
- “It’s Time To Get Over Your Fear of Being Performative” by InsideHook
- “How to Tell the Difference Between Real Solidarity and ‘Ally Theater’” by Black Girl Dangerous
- “What Is An Anti-Racist Reading List For?” by Vulture*
Some really good resources here. You did a good job.
I don’t know anyone that does the deep deep work you do when confronted with a problem/issue. This is an extraordinary amount of thoughtful, researched and felt material you complied for us. Thank you for taking us on your journey. I learned a great deal!!
Thank YOU for sitting down and reading my meditation on everything! I know it was kind of long and rambling!