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Get the Recipe: The Hershey's Perfectly Chocolate Cake Recipe

This is the famous Hershey's Perfectly Chocolate Cake recipe on the back of the Hershey's cocoa powder box, but made better with some easy cake baking tricks I've learned over the years! Hershey's Perfectly Chocolate Cake is the dictionary definition of a good chocolate cake, with its super moist crumb and creamy chocolate frosting.
(4.93 stars) 14 reviews

Ingredients

For the Hershey's Perfectly Chocolate Cake

  • 2 cups (14 ounces or 397 grams) granulated sugar
  • 1 ¾ cups (7.85 ounces or 223 grams) all-purpose flour
  • ¾ cup (2.25 ounces or 64 grams) natural unsweetened cocoa powder, sifted if necessary
  • 1 ½ teaspoons baking powder
  • 1 ½ teaspoons baking soda
  • 1 teaspoon kosher salt
  • 1 cup (8 ounces or 227 grams) whole milk, at room temperature
  • ½ cup (4 ounces or 113 grams) canola oil
  • 2 large eggs, at room temperature
  • 2 teaspoons pure vanilla extract
  • 1 cup (8 ounces or 227 grams) boiling water

For the Hershey's Perfectly Chocolate Frosting

  • 4 ½ cups (18 ounces or 510 grams) confectioners' sugar
  • 1 cup (3 ounces or 85 grams) natural unsweetened cocoa powder
  • ½ teaspoon kosher salt
  • ½ cup (4 ounces or 113 grams) whole milk
  • 1 ½ teaspoons pure vanilla extract
  • ¾ cup (6 ounces or 170 grams) unsalted butter, at room temperature

Equipment

  • three 8-inch round cake pans (see FAQ for other cake pan variations)
  • a digital kitchen scale
  • a cake board
  • a rotating cake stand
  • an offset spatula

Instructions
 

Day 1: Make the Chocolate Cake

  • Prep your oven and pans. Position a rack in the center of the oven and preheat the oven to 350°F. Generously spray three 8-inch round cake pans with cooking spray and line the bottom of each with a parchment paper circle. Spray the parchment, too.
  • Make the cake batter. In a medium bowl, whisk together the sugar, flour, cocoa powder, baking powder, baking soda, and salt.
  • In a large bowl, whisk together the milk, oil, eggs, and vanilla. Gradually whisk in the dry ingredients until just combined. Slowly pour in the water. The batter will be fairly runny; use a rubber spatula to scrape down the bottom and sides of the bowl. Use the rubber spatula to finish mixing until smooth and well combined, 2 to 3 minutes more.
  • Divide the batter evenly between the pans; if using a digital scale to measure out layers, note that this recipe makes around 48 ounces (1361 grams) of batter—pour 16 ounces (454 grams) of batter into each cake pan.
  • Bake the cakes. Bake for 30 to 35 minutes. When done, the top of the cake should bounce back when gently pressed. A skewer inserted into the center of the cake should come out with a few crumbs attached. Cool completely in the pans on a wire rack before frosting.
  • Store the cakes. Once the cakes are cool, tightly wrap each cake layer in its own sheet of plastic wrap. Freeze overnight, or up to 3 months.

Day 2: Make the Chocolate Frosting and Assemble The Hershey's Perfectly Chocolate Cake

  • Thaw the cakes. When ready to assemble the cake, remove the cakes from the freezer. Unwrap each cake and discard the plastic wrap. Set aside to thaw slightly while you make the frosting.
  • Prep the ingredients for the chocolate frosting. Sift together the confectioners' sugar, cocoa powder, and salt into a medium bowl. In a small liquid measuring cup, whisk together the milk and vanilla.
  • Make the chocolate frosting. In the bowl of a stand mixer fitted with the paddle attachment, beat the butter on medium-low until smooth and creamy, about 1 minute. Reduce the mixer to low and gradually add the dry ingredients, beating until combined. Scrape down the bottom and sides of the bowl with a rubber spatula. With the mixer on low, slowly pour in the milk and vanilla and beat until just combined. Scrape down the bottom and sides of the bowl once more, then beat on medium-high until the frosting is creamy and smooth, 2 to 3 minutes. Use immediately.
  • Assemble the cake. If necessary, level the top of the cakes. Place one of the cake layers on a cake board or serving platter in the center of a rotating cake stand. Use a rubber spatula or cookie dough scoop to drop ½ cup of frosting in the middle of this cake layer. Use an offset spatula to spread it evenly all over the top, just like you would spread butter on toast. Place the second cake on top of this frosting, stacking it evenly on top of the first cake. Use the rubber spatula or cookie dough scoop to drop another ½ cup of frosting in the middle of this cake layer. Spread it evenly all over the top. Finally, place the third cake on top of this frosting, stacking it evenly on top of the first two cakes.
  • Next, crumb coat the cake. Use the offset spatula to cover the surface of the entire layer cake with a thin layer of frosting. Use just enough frosting to cover the entire cake completely. Refrigerate, uncovered, for 10 to 15 minutes to stiffen and "set" the frosting.
  • After the crumb coat sets, finish frosting the cake. Use the offset spatula to cover the cake with the remaining frosting. Then, use the spatula to make large, random sweeping motions across the frosting on the top and sides of the cake. The sweeping motions will create swirls.
  • Serve and store. Serve immediately. The assembled Hershey's Perfectly Chocolate Cake can be stored at room temperature, under a cake dome or a large bowl turned upside down, for up to 1 day. Press a sheet of plastic wrap against any cut surfaces to prevent the cake from drying out. After that, cover the entire cake loosely with plastic wrap and refrigerate for up to 2 days.

Notes

Can you freeze Hershey's Perfectly Chocolate Cake?

Yes! You can freeze the Hershey's Perfectly Chocolate Cake in the following ways:

Freeze the baked, unfrosted chocolate cake layers.

Follow the recipe instructions for making and baking the chocolate cake layers. Once the layers have cooled, tightly wrap each cake layer in its own individual sheet of plastic wrap. Freeze for up to 3 months. To use in the recipe, there’s no need to thaw the cakes! Simply set the cake layers out on the counter as you make the frosting to let them thaw slightly. Use in the recipe as directed.

Freeze the entire assembled Hershey's Perfectly Chocolate Cake.

You can freeze the entire assembled Hershey's Perfectly Chocolate Cake, too! However, doing so works best if you use a cake board. Follow the recipe instructions for making all the different components of Hershey's Perfectly Chocolate Cake and assembling them together on a cake board. Refrigerate the entire assembled cake, uncovered, for a minimum of 4 hours. Doing so sets the frosting and preps it for freezing. After 4 hours, test the cake by gently poking the frosting with your finger. Poke it gently! You don’t want to leave an indent, you just want to swipe it gently to see if any frosting comes off. If no frosting comes off onto your finger, the cake is ready.
Carefully cover the whole thing—cake board and all—in two layers of plastic wrap. Freeze for up to 3 months. To serve, transfer to the refrigerator overnight to thaw, then let stand at room temperature for 1 to 2 hours before serving.

Freeze any leftover slices of Hershey's Perfectly Chocolate Cake.

Tightly wrap any leftover slices of cake in plastic wrap and freeze for up to 3 months. Follow the instructions above to thaw and enjoy!
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