Guys, I got certified by Yummly today!

May 17, 2012

Certified Yummly Recipes on

Earlier today, I was going through the motions of my afternoon funemployment routine -- recovering from Crossfit (if you follow me on Twitter, you'll have seen the giant gash on my hand from today's workout), prepping for my next big baking project, maintaining my blog -- when I noticed something odd in my blog's analytics.

Most of my referrals come from a handful of sources -- organic searches, big food aggregator sites like Foodgawker and Tastespotting, personal tumblrs and Pinterest accounts. But I had a large number of posts coming from Yummly's blog. One of their community managers had featured my adaptation of the Hummingbird Bakery's Chocolate Hazelnut Cupcakes Recipe in a post about recipes featuring Nutella! How exciting!

If you guys haven't heard of Yummly before, it's worth checking out. According to their website, Yummly is a startup based in (my old hometown!) San Francisco that runs the world's largest and most powerful recipe search engine.

A quick browse through their search engine features revealed some nifty tools. They've got a search function that allows you to specifically include or exclude certain ingredients in your recipe searches. You can rank different tastes (salty, savor, sour, bitter, sweet, spicy) by how much you like or dislike them, bringing back search results that will suit your preferences. They've also got filters pertaining to allergies (e.g. dairy-free? gluten-free?), diets (e.g. vegan? vegetarian?), courses, cuisines... you name it! Very cool.

Normally my go-to for new recipes has been Foodgawker and Tastespotting, but I'll definitely be giving Yummly a try in the future, especially if I'm in the mood for something specific. I'm always happy to support new and cool startups, especially since I used to work at one before my consulting days and -- spoiler alert! -- I'll be working at one come June. I can't wait, but that's another story.

Anyway, a special thanks to Yummly for the shout out! I sincerely appreciate the badge!

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